Boutique agency specializing in luxury experiences in San Miguel de Allende: wine and Mexican spirits tastings, culinary tours, wineries and mezcal hacienda day trips, privately guided.

The Culinary Identity of Mexico

Privately Interpreted

Experience México

Mexico isn’t a place you simply visit — it’s one you feel your way into.

I design private experiences in San Miguel de Allende around what the country tastes like, smells like, is made of: its table, its land, the hands behind both. Mexican Terroir moves between territory and culture, and I shape each encounter in close collaboration with the producers and local partners who make it real.

From San Miguel de Allende, I create intimate journeys where landscape turns into story, and flavor into memory.

EXPERIENCES

Private cultural and gastronomic experiences in San Miguel de Allende
and the surrounding wine region of Guanajuato.

TASTINGS

Private tastings exploring territory through wine and mexican spirits.

CITY TOURS

A culinary reading of the city’s identity.

DAY TOURS

Extended immersions into territory and cultural context.

TASTINGS

Mexican Spirits Tasting:
The Essence of Tradition

A privately designed exploration of Mexican Spirits —

where terroir, denomination of origin, and ancestral technique converge.

Available Interpretations:
• Tequila vs Mezcal — A comparative reading of agave varieties, production methods, and regional identity.
• The Six Spirits of Mexico — An overview of the country’s principal distillates within their geographic and cultural context.
• Mezcal Uncovered — A deeper immersion into mezcal, from cultivation to final expression.

This is not just a tasting. It’s an immersion into the spirit of Mexico.
A reading of terroir, history, and identity.

Approximate duration: 2 hours
Schedule: Wednesday to Monday, every hour from 3pm to 7pm
Custom tastings and food pairings are available upon request
Location: San Miguel de Allende’s Historic Center

Price per guest:

$1,950 MXN per person

Tastings that come to you

From intimate at-home experiences to fully personalized pairings,
I design every detail around what moves you

Wine Tasting:
Reading the Land

A privately designed exploration of Guanajuato’s evolving wine region — where territory, vision, and contemporary expression converge. Inside an intimate wine cellar in the heart of the historical center of San Miguel de Allende.

Through a selection of local wines chosen for what each reveals, the experience examines how a region defines itself: not only through landscape, but through the conviction, decisions, and philosophy of those who cultivate and vinify it.

Each glass becomes a lens — revealing the character of a place still in formation, and the dialogue between tradition and emergence.

This is not a tasting focused on flavor notes alone.
It is a guided reading of regional identity.

A tasting of landscape, intention, and becoming.

Approximate duration: 1.5 hours
Schedule: Daily every hour from 1pm to 5pm
Custom tastings and food pairings are available upon request
Location: San Miguel de Allende’s Historic Center

Price per guest:

$1,310 MXN per person

Extend the Experience

Private tastings may be held within the cellar for a more intimate setting, or extended into wine-pairing menus I design in collaboration with the restaurant for a seamless private dining experience.

CITY TOURS

San Miguel One Bite at a Time

A Private Culinary Reading of the City

A privately guided exploration of San Miguel de Allende’s Historic Center, where architecture, daily life, and gastronomy unfold as one continuous narrative.

Rather than a traditional food tour, this experience reads the city through its flavors — revealing how market traditions, regional ingredients, and contemporary expressions shape its culinary identity.

Each format is paced according to time of day and atmosphere:
· Breakfast: Market traditions and ritual flavors that define the beginning of the day.
· Lunch: Regional preparations and local expressions within their cultural context.
· Dinner: Street food culture and the city’s nocturnal rhythm.

This is not only a food tour.
It is a way of reading the city through its flavors.

Duration: 3.5 hours

Schedule: Daily from 9am to 7pm.

Departures every hour, subject to availability.

Price per guest:

Breakfast: $1,590 MXN per person
Lunch: $2,100 MXN per person
Dinner: $2,680 MXN per person

DAY TOURS

Mezcal and Heritage:
An Encounter with Origin

A privately designed immersion into the agricultural and cultural foundations of mezcal at Hacienda Vergel de Guadalupe — where landscape, labor, and lineage converge.

From agave cultivation to artisanal distillation, the experience traces the full arc of production, revealing how territory and inherited technique shape regional identity in the final spirit.

The day concludes with a guided tasting and pairing contextualized by what has been observed throughout the visit.

This is not a distillery visit. It is a reading of origin and craft.

Duration: Approximately 7 hours
Availability: Subject to coordination with the hacienda
Private transport from San Miguel de Allende included

Price per guest:

1 person: $6,900 MXN per person
2 people: $5,380 MXN per person
3 people: $4,130 MXN per person
4 to 8 people: $3,410 MXN per person

Wine Territory:
An Encounter with Landscape

A privately designed immersion into Guanajuato’s wine country — where cultivation, vision, and regional identity converge.

Through visits to two carefully selected estates, the experience explores how contemporary Mexican viticulture defines itself: not only through land, but through the decisions, philosophies, and evolving character of each project.

This is not a winery visit.
It is a reading of landscape and intention.

The day unfolds between vineyard and cellar, concluding with guided tastings that contextualize what has been observed throughout the visit.

Duration: Approximately 5 hours
Availability: Daily departures at a time thoughtfully arranged to suit your itinerary.

Price per guest:

1 person: $7,070 MXN per person
2 people: $6,300 MXN per person
3 to 9 people: $4,400 MXN per person

Julieta Aguilar Herrera

Founder & Director | Mexican Terroir

Interpreter of territory: where flavor becomes memory

I’ve always been curious about the history born in aromas and flavors. In the kitchen, I discovered a way to provoke emotion, create memory, and travel through space and time through the senses.

I studied gastronomy in Paris, wine tourism in Bordeaux, and I’m a certified federal tour guide. For over a decade, I’ve worked in Guanajuato designing experiences that connect the palate to the territory — tastings, tours, and narratives where the educational meets the sensorial.

I believe in the power of sharing knowledge, but also in the art of provoking curiosity. It’s not just about teaching — it’s about making people feel.

Today, from San Miguel de Allende, and in Spanish, English, or French, I offer experiences that awaken memory, honor roots, and create real connections with who we are and the territory we choose to inhabit.

REVIEWS & TESTIMONIALS

Guests have been writing about these experiences since 2019.

4.98★ across 58 reviews on Airbnb, 5.0 on GetYourGuide, and more on Viator and Tripadvisor.

"Will book another tour when we visit again!"

We really enjoyed our tour and evening with our guide Julieta! Her knowledge of the history of San Miguel de Allende and the great food she introduced us to made for a great evening. One of the beautiful rooftop restaurants she brought us to, she introduced us to some of the local wine along with the food. I was blown away by the quality of the wine from the region along with the food and Julieta’s passion. Please consider booking a tour with Julieta’s company (Mexican Terroir).

John M · Private Food Tour · April 2026 · Tripadvisor

"I loved this experience"

I was a little hesitant with the price and didn’t end up booking this until the back end of our trip, which was a mistake.

This experience went above my expectations. It was just the two of us so we had a few options in terms of tastings and went with 3 tequilas and 3 mezcals. We got the production cycles of each with pictures, flavor profiles, how to taste, history of the spirit. Really educational & fun. Julieta is the perfect host and really put in effort to make this experience whole.

Fiona · Mexican Spirits Tasting · July 2025 · Airbnb

"I enjoyed learning from her and our conversation"

I loved learning about the history and process of making Mexican spirits! Julieta let me pick between three different tastings, and I chose the six varietals. She had a slideshow to follow along and brochures to help as well. And the food I got to try at San Mezcal was great. Julieta really knew her stuff — would definitely recommend this to anyone I know visiting San Miguel.

Quinn · Mexican Spirits Tasting · June 2025 · Airbnb

If you’re seeking a deeper understanding of Mexico through its culinary identity, let’s begin the conversation.

Private formats and tailored experiences available upon request.

From the heart of Guanajuato, San Miguel de Allende, where the catalog begins, to anywhere in Mexico you’d like to discover.

Boutique agency specializing in luxury experiences in San Miguel de Allende: wine and Mexican spirits tastings, culinary tours, wineries and mezcal hacienda day trips, privately guided.

The Culinary Identity of Mexico

Privately Interpreted

TASTINGS

Private tastings exploring territory through wine and mexican spirits.

CITY TOURS

A culinary reading of the city’s identity.

DAY TOURS

Extended immersions into territory and cultural context.

Mexican Spirits Tasting: The Essence of Tradition

Price per guest:

Wine Tasting: Reading the Land

Price per guest:

San Miguel One Bite at a Time

A Private Culinary Reading of the City

Price per guest:

Mezcal and Heritage:An Encounter with Origin

Price per guest:

Wine Territory:An Encounter with Landscape

Price per guest:

Julieta Aguilar Herrera

Founder & Director | Mexican Terroir

Interpreter of territory: where flavor becomes memory

Guests have been writing about these experiences since 2019.

"Will book another tour when we visit again!"

"I loved this experience"

"I enjoyed learning from her and our conversation"

Mexican Spirits Tasting:
The Essence of Tradition

Wine Tasting:
Reading the Land

Mezcal and Heritage:
An Encounter with Origin

Wine Territory:
An Encounter with Landscape